FSBO Lead Portal
FSBO Lead Portal Blog

We promised you a second round to our free educational series, and now we’re ready to deliver! Our first clip is aimed at that horrible sinking feeling that seems to come with objections… What do I do? What do I say? How do I get around this? Can I still make a sale?  Just 9 - 10 minutes is all you need to listen to this one. Enjoy!

www.fsboleadportal.com/fsbonewsletter1

Chad Weber - www.fsboleadportal.com/blog

Phase 2 of the My FSBO School website is coming soon! Check back here often, as we’re about to begin adding our next round of training audio and video clips! If you have not viewed the clips below, I recommend that you do so now so that you’re prepared to take advantage of round 2! FSBO Marketing tips, referral sources, fsbo lead generation and more will be covered. See you soon!

www.fsboleadportal.com - <<< Prepare for round 2!

 thought it would be fun to post some of my favorite “strange but true” facts about the good ol’ U.S.A. :)  Before we get to these, I wanted to invite any and all who are able to come see us next week near Atlanta on Wednesday, and Orlando on Thursday of next week for the Thrive Semianr series with Greg Frost and David Bartels.Since i’m in a great mood this morning, I’ll even toss in a coupon code you can use on the site to get in for free.

Take a look at the schedule below, and visit www.thriveseminars.com - enter FSBO as your coupon code and you’ll get your ticket to the seminar for free. You’ll be glad you came!  

Atlanta, GA July 9, 2008

Hilton Atlanta Northeast 5993 Peachtree Industrial Blvd. Norcross, Georgia 30092-3402Hotel Phone: (770) 447-4747 Orlando, FL July 10, 2008 Orlando Airport Marriott 7499 Augusta National Dr. Orlando, Florida 32822Hotel Phone: (407) 851-9000

www.thriveseminars.com  - Use coupon code: “FSBO” to secure your free tickets (Greg and David will cover 21 strategies you can use today to close more loans - Great material!) <<< We’ll see you there, so stop by to say hello, and snap a picture with us for our “Aftermath” blog post here on Lenderma!  

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Ok, now it’s time to chat about the 4th… I’m a huge fan of little known, or even strange but true facts. So now, in accordance with tradition, you will be subjected to me opening the floodgates for no other reason than “hey, it’s the 4th of July… It’s appropriate!” Enjoy!

Let’s start out with an interesting question. Do you know the answer?:

Who Am I?

When he was 22, his business failed. When he was 23, he lost a bid for U.S. Congress. When he was 24, he failed in business again. The following year, he was elected to the state legislature. When he was 26, his sweetheart died. At age 27, he had a nervous breakdown. When he was 29, he was defeated for the post of Speaker of the House in the state legislature. When he was 31, he was defeated as Elector. When he was 34, he ran for Congress again and lost. At the age of 37, he ran for Congress yet again and finally won, but two years later he lost his re-election campaign. At the age of 46, he ran for a U.S. Senate seat and lost. The following year he ran for Vice President and lost. Finally, at the age of 51, he was elected President of the United States. Who was this?

None other than Abraham Lincoln! Yep, there’s something to be said for never giving up!

http://www.civil-liberties.com/factoids/july4_02.htm  << Source - Giving credit where credit is due…

Hey uhhhh… Can I borrower a dollar?

President Washington was the wealthiest man in American at the time of his election as President, but he had to borrow money to attend his inauguration. His enormous wealth was attributed the vast property that he owned which produced almost no cash flow. 

This land is my flat land…This land is your flat land…President Andrew Jackson believed the world was flat and FDR was so superstitious, that he would never leave town on a Friday and never sit at a table with 13 people.

At least he didn’t run a red light…

Ulysses S. Grant was convicted of exceeding the speed limit while riding his horse in the streets of Washington, D.C. late one night. The accusing police officer was reluctant to issue the $20 fine when he realized that the offender was President Grant, but Grant insisted the he be fined.

Pool Anyone? 

 The dome on Monticello, Thomas Jefferson’s home, conceals a billiards room. In Jefferson’s day, billiards were illegal in Virginia.Now that we’re done with the factoids, it’s time for Strange laws in the U.S.!!Michigan:
–A state law stipulates that a woman’s hair legally belongs to her husband.
–Under state law, dentists are officially classified as “mechanics.” New York:
–In NYC, “it is disorderly conduct for one man to greet another on the street by placing the end of his thumb against the tip of his nose and wiggling the extended fingers of that hand.”

Oklahoma:
–Whale hunting is strictly forbidden.  (Bet you didn’t know that Oklahoma is a whale hunting hot spot!)
–People who make “ugly faces” at dogs may be fined and/or jailed. (Define “ugly faces” please…)

Ohio:
–In Columbus, it is illegal for stores to sell corn flakes on Sunday.
–In Youngstown, it is illegal to run out of gas. (Sure.Kick me while I’m down and walking to the next gas station!)

Oregon:
–The town of Hood River prohibits the act of juggling without a license. (Good thing I like in St. Louis… I would have been fined just last night! From now on, all my juggling will take place indoors!)

Montana:
–In Whitehall, it is illegal to operate a vehicle with ice picks attached to the wheels. (How about a fork? Is it ok to attach a fork?)
–It is a felony for a wife to open her husband’s mail.

Nebraska:
–If a child burps during a church service in Omaha, his or her parents may be arrested.
–It is illegal for a mother to give her daughter a perm without a state license.

Florida:
–Unmarried women who parachute on Sunday’s will be jailed. (I think I saw this on Cops last week… It was quite the intense episode)

Georgia:
–In Quitman, it is illegal for a chicken to cross the road. (Wow… You have no idea how many corny punchlines you narrowly escaped. I decided to not spare you all! Haha)
–In Columbus, it is illegal to sit on one’s porch in an indecent position.

Pennsylvania:
–”Any motorist who sights a team of horses coming toward him must pull well off the road, cover his car with a blanket or canvas that blends with the countryside, and let the horses pass. If the horses appear skittish, the motorist must take his car apart piece by piece, and hide it under the nearest bushes.”

Rhode Island:
–Its illegal to throw pickle juice on a trolley. (But eye-stinging lime juice is perfectly fine apparently! Joy!)

Tennessee:–It is illegal to use a lasso to catch a fish.
–In Dyersburg, it is illegal for a woman to call a man for a date.
–In Memphis, it is illegal for a woman to drive by herself; “a man must walk or run in front of the vehicle, waving a red flag in order to warn approaching pedestrians and motorists.” (I’m guessing this law dates back to the early 1900’s. I’m trying to imagine the serious conversation that took place as this law made its way onto the books)

Texas:
–The entire Encyclopedia Britannica is banned because it contains a formula for making beer at home.
-It is illegal to milk another person’s cow. (darn cow milking bandits!)

Utah:
–A husband is responsible for every criminal act committed by his wife in his presence.

Virginia:
–In Richmond, it is illegal to flip a coin in any eating establishment to determine who buys a cup of coffee.
–In Lebanon, it is illegal to kick your wife out of bed.

Vermont:
–It is illegal to deny the existence of God.
–It is illegal to whistle underwater. (I’m frightened… Frightened I say! What crazy event took place that motivated someone to pass this little gem?)
–Women must obtain written permission from their husbands to wear false teeth.

Arkansas:
–A man can legally beat his wife, but no more than once a month.

California:
–In L.A., a man may legally beat his wife with a leather strap, as long as it is less than 2 inches wide, or she gives him permission to use a wider strap.
–It is a misdemeanor to shoot any kind of game from a moving vehicle, unless the target is a whale. (I’ll remember that for the next time I spot a whale swimming down highway 270 here in St. Louis)

Massachusetts:
–It is illegal to wear a goatee without a license.
–North Andover prohibits its citizens from carrying “space guns.”
–In 1659, the state outlawed Christmas.

Indiana:
–Monkey’s are forbidden to smoke cigarettes in South Bend.

Illinois:
–In Chicago, it is illegal to take a french poodle to the Opera. (Simply because they can’t appreciate the fine art that is the opera no doubt…)
–According to state law, it is illegal to speak English. The officially recognized language is “American.”
–In Joliet, it is illegal to mispronounce the name Joliet

 There you have it folks! My yearly “Strange But True” post! I hope you’ve chuckled at least once or twice as you browsed through the list. I look forward to meeting some of you in Atlanta or Orlando next week. See you there!

Chad Weber - www.fsboleadportal.com - www.loanofficermarketinglab.com

I’m at it again! Giving away tons of free training! This Tuesday (tomorrow) I am scheduled to do a “Meetings with Mortgage Masters” series interview with Doren Aldana. If you haven’t registered already, you really should:

http://www.mortgagemarketingcoach.com/chadweber2-reg.html

Enjoy the telesemianr! Be prepared to absord lots of information!

Most of you are already aware that I’ve been out of state the last few weeks. Public speaking is certainly exciting, but can be quite frustrating dealing with all the airline delays, lost luggage and more. Haha - We survived though, and had a great time meeting many of our members and readers in person.

It’s amazing how many interesting people there are, but such little time to meet and get to know. I want to thank all of you for your support, referrals, membership, and kind words.

Now, onto the subject at hand.  During these travels, I have been of course, speaking about FSBO Marketing. After each presentation, my group is flooded with members of the audience with questions, stories, and current issues.

Lately I’ve been taken aback by how much money is thrown at some of the marketing campaigns many lenders and realtors are using. Apparently more and more of oyu have turned to direct mail, radio ads, and magazine ads.

First off I want to applaud those of you who “get it.” In a rough market, the absolute worst thing you can do is stop advertising “because money is tight.” If your marketing activities are bringing in a certain level of income n a good market, and you spend less money and do less marketing in a slow market, all you accomplish is to seal your fate that you will earn less money than ever before.

Unfortunately, it seems most take this defensive reaction to a slow market and ultimately pay the price with their income. But on the opposite end of the spectrum, we have those who are spending more than they ever have before.

Let’s do a quick cost comparison:

Direct Mail - average response of less than 1/2 of 1% = $3,500 - $5,000 spent to generate 100 leads

Newspaper ads - Display/Box ads - Range between $450 for tiny ads - $4,000 for large page ads. These costs are for 1 weekend or less for most large metropolitan areas, and require a 2 - 4 cycle commitment/contract. = $3,500 - $7,000 spent to generate 100 leads (Small classified ads are cheaper to run and probably a better use of your money to generate leads. Be sure to run multiple classifieds in various areas with classifieds for best results)

Buying leads - I don’t think I have to say much here. Most lenders and real estate agents have purchased leads at one point or another. The results are just not what they used to be. Despite what the ads may tell you, the industry average closing ratio barely tops 2%. At $25 - $40 per lead averages (Live transfers top out at $100 per lead), you’re looking at spending $2,500 - $4,000 per 100 leads.

The fact remains that the more you spend to generate your leads, the less your return on investment will be. With several thousand dollars to earn back before you see a profit, these methods are not the most efficient way to generate business. (Please note that there are always exceptions to the rule, as there are some  who have a campaign dialed in far better than the average lender or agent, and it makes financial sense for their situation)

But what if you could spend less than $200 per month to generate 100 quality leads per month? Less than $150? If your cost per lead generated is $1.50 per lead, then your potential return on investment has just gone through the roof.

Even better, unlike buying your leads, you no longer have to worry about someone else selling that lead to dozens of your competitors. (Been there, done that, right?)

If you’ve planned your campaign properly, then you’ll build quite the database of qualified candidates during this process, and sooner rather than later, you’ll find yourself with plenty of prospects landing in your pipeline month after month.

Yes, there is a cost to doing business. But this does not mean you have to waste money either! A properly executed FSBO campaign can generate business quickly, efficiently, and cost effectively.

Don’t forget to visit www.fsboleadportal.com <<< New marketing tools have been made available to existing members!  

Lately I’ve been chatting with quite a few loan officers. In the last 10 days, I spoke with someone who was so desperate, he offered me 50% of his closings for the next 6 months if I could help him close more; and I also spoke with a loan officer who closed 28 loans in the last 30 days. (His average is over 25 per month - This guy is a machine!)

The irony of this situation is that both loan officers worked within 30 miles of each other. This raises a question… What is the difference between those who are closing hundreds of loans this year, and those struggling to find 1 or 2 per month? Attitude, and trust…

This is not to say that those who are struggling have a bad attitude. Rather, what I’ve noticed is that those who seem to be kicking in the doors lately, and closing loans at an exponentially higher rate than their competition have a high degree of trust in their marketing and sales ability. If you don’t think you can succeed, then why should your actions tell you any different?

If you’re skeptical, and keep playing the sales game defensively rather than going on the offense, you are making your job much, much more difficult than it needs to be! Let’s look at a loan officer named Omar.

Omar came to me, and told me his situation. It was a tough spot to be in to be sure, but he said something to me that I knew would make him a great candidate for a rapid change in his career: “Just tell me what to do, and I will do it.” Omar stuck to that promise. Despite the tight spot he found himself in, he made that decision to give it his all, without wasting time playing the “what if” game.

Too often I find originators worry about what will happen IF this or THAT doesn’t work… This is a defensive attitude that will kill your progress dead in its tracks. Its the same as trying to play basketball by doing nothing more than blocking. How many points would you score? None! You’d almost certainly lose every single game since no one is good enough to block 100% of the other teams shots!

In a similar vein, no loan officer on the planet can successfully block bad things from happening 100% of the time, so stop trying! A defensive mindset stops you from reaching your potential. Go on the offense, and tell yourself the same thing Omar did: “I’m going to do it - Success is NOT an option!”

Why should it be? You have the exact same opportunity that everyone else has. Some of our members were hurting so bad they had to take small loans or borrow the money just to join the Loan Officer Marketing Lab… Yet, most of them have added several closings per month to their wallet… If a loan officer so tight on cash can still market themselves effectively, then anyone can! (No, I am not promoting mindless spending here, but rather, CALCULATED risks. There is nothing wrong with being prudent with your spending, but at some point, you MUST make a decision to move forward and commit yourself to that decision)

Find your “ON” button and keep mashing it throughout the day. What gets you going? What gets you excited? What makes you stand up and take action? For Omar, he told me he didn’t have a choice, he HAD to make this work! I love hearing that, because it tells me things are about to get done! People seem to transform when all options are removed. A mental decision is made that “I’m going to do what I have to… Nothing is going to stand in my way.” That’s the mode you need to be in right now. Forget the market, YOU are in control. Just ask the loan officer who closed 28 loans in April…

Chad Weber - www.loanofficermarketinglab.com - www.fsboleadportal.com

So nearly 1 week has passed since we launched the FSBO Lead Portal to those on the waiting list. If you tried to reach me on Friday or Saturday via phone I was most likely not available. We experienced 53 signups in less than 3 days!

That’s a lot of registrations, and that’s a lot of orders to fill! So we’re definately growing our membership quickly, and we’re already hearing the buzz and excitement from those using the FSBO Lead Portal.

It’s easy to use, simple to setup, and most importantly it flat out works! This is why we went ahead and released a “mini demo” of the system in action at www.fsboleadportal.com - Check it out now!

For those of you ready to get your own Portal set up, I recommend visiting www.fsboleadportal.com/specialoffer - We can get you started generating qualified leads quickly!  I hope you’re enjoying a profitable week!

 CW -

Hello there!

I’m breathing a sigh of relief! After a flurry of activity, we have officially launched the FSBO Lead Portal, but only to those on the Early Bird list. I made a promise weeks ago that I would give those who took the time to register on our Early Bird Page a head start using the system, as well as some great discounts.

The discount is only good for 24 hours, and as of right now (just 40 minutes after the notice went out) we already have nearly 30 members who have signed up. Wow! That’s knocking on 1 signup per minute!

The only way to get the Early Bird link now is to send a message to my responder at chadw@fsboleadportal.com - Send it with “Early Bird Link” in the subject line, and you’ll get a crack at some deep discounts as well.

That page is up for just 23 hours more, so you might want to hurry. I can’t wait to see what some of you do with this site! We managed to earn 6 - figures additional income using this same strategy. Keep me posted on your results!

Chad Weber - FSBO Lead Portal

First, let me start by apologizing. I wish I had time to reply to the dozens of email requests and questions I receive each day, but we’re pretty buried in preparing for tomorrows launch of the FSBO Lead Portal! Last minute tweaking and preparations to make 100% certain that all those who want in, will get in tomorrow.

Our estimated release of the Early Bird Link (With the money saving promotion) will go out somewhere between 2:30 CST - 4:00 CST tomorrow. Keep an eye out for it! For the rest of the world, a link will be placed around 5:00 CST to join, and begin using the FSBO Lead Portal almost immediately.

Remember, membership is limited to just 500 loan officer’s and real estate agent’s NATIONWIDE… So stay tuned, and we’ll post the national launch and link tomorrow! The countdown is on! Don’t get left behind.